Desktops, Laptops and OS
Networking and Communications
Servers and Server OS
Software and Web Development
with other members or
your contacts to the community.
+ invite connections
an existing group to participate in the group discussions or
a new group of your own to create discussions around topics of interest to you and your work.
+ create group
new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.
+ add resource
Resources you may like
Six Things To Know About Real-Time Display Advertising
Share within ITmb
Share This Resource
Share with: Connections
Share with: Groups
At only three years of age, real-time bidding has been a catalyst for amazing growth and extraordinary technical accomplishments in the display advertising industry. But outside of retargeting campaigns, where is the promised improvement in campaign performance?
Quantcast has discovered six reasons why key assumptions of RTB 1.0 are incorrect. Read this white paper to learn why an integrated approach to targeting is what's needed to drive better results.
Select Subject Area
Quantcast Corporation, Quantcast Corporation:White Paper, Six Things To Know About Real-Time Display Advertising,
The resource is available from the link above.
Latest reports from top IT companies:
© ITmodelbook 2012-2017.