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At only three years of age, real-time bidding has been a catalyst for amazing growth and extraordinary technical accomplishments in the display advertising industry. But outside of retargeting campaigns, where is the promised improvement in campaign performance?

Quantcast has discovered six reasons why key assumptions of RTB 1.0 are incorrect. Read this white paper to learn why an integrated approach to targeting is what's needed to drive better results.

Quantcast Corporation, Quantcast Corporation:White Paper, Six Things To Know About Real-Time Display Advertising,
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Quantcast Corporation
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