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Consumers have long been reporting frustration with having to use and memorize multiple usernames and passwords for their many digital accounts—some survey data indicates that up to 85% of consumers are dissatisfied with the current authentication models available to them. Thanks to the latest technologies and the proliferation of personal mobile devices, companies no longer have to decide between ease of use to drive conversion, and the security of customer identity data.

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Janrain, Janrain:White Paper, Security and Usability: How New Authentication Methods Eliminate Old Trade-offs,
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