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Rethinking Analytics for the Social Enterprise
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Leading companies and technology providers are rethinking the fundamental model of analytics, and the contours of a new paradigm are emerging. The new generation of analytics goes beyond Big Data (information that is too large and complex to manipulate without robust software), and the traditional narrow approach of analytics which was restricted to analyzing customer and financial data collected from their interactions on social media. Today companies are embracing the social revolution, using real-time technologies to unlock deep insights about customers and others and enable better-informed decisions and richer collaboration in real-time.
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SAP, SAP:White Paper, Rethinking Analytics for the Social Enterprise, social IT, social media, enterprise it, Collaboration, it industry, leveraged IT
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