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To manage this conversation effectively, you need solutions that help you capture and analyze a massive amount of social media data and prepare an appropriate, individualized response. The ideal social media solution integrates with your other business software through a unified IT architecture that brings information together across your enterprise.

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SAP, SAP:Best Practices, Retailing in a Social Media World: Connect with Shoppers to Boost Market Share, social media, social IT, customer relationship, e-retailing, Consumer, retailer, it solutions, retail, customer, enterprise it, Marketing
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