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If your company is planning on hiring an agency for its paid search (PPC) management, this white paper is a must-read. Learn the signs to look for and the key questions to ask when shopping around for an agency to operate your paid search advertising campaign. Here are just a few of the questions this white paper addresses:
  • Do you prefer to start with paid search or natural search?
  • Do you prefer to use Broad Match or Narrow Match?
  • How do you test and measure results?
  • How many W-2 employees do you have?
  • Do you have an office outside your home?

Questions to Ask Your Prospective Paid Search Advertising Agency, Apogee Search, Apogee Search Complimentary White Paper, paid search (PPC) management, paid search advertising campaign
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Questions to Ask Your Prospective Paid Search Advertising Agency
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