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According to the 2012 Demand Gen Report B2B Buyer Survey, nearly all B2B buyers (94%) view multiple pieces of content from the vendor they ultimately select.

Demandbase recently hosted a technology summit in San Francisco, where Adobe, NetApp and CrownPeak discussed B2B content marketing opportunities and challenges, and shared how their companies’ content strategies are increasingly driven by analytics.

Demandbase, Inc., Demandbase, Inc.:White Paper, Putting Content to Work in Account-Based Marketing, b2b, analytics, SAN, Marketing, Accounting
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