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The course takes a look at the basis of any online marketing effort--a business's web site--and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.

Topics include:
  • Who is this course for?
  • Online marketing defined
  • Components of online marketing
  • Defining your target market
Along with the free video training tutorials you will also receive monthly offers, tips, and insider information you won't hear elsewhere--including special discounts extended to newsletter subscribers.

After taking advantage of the free video training, you can access all of their video tutorials by becoming a member of the Online Training Library®. Membership plans start at $25 per month, and require no long-term commitment.

Keywords
Lynda.com Inc., Online Marketing Fundamentals, Online marketing, seo, web, social media
Offered by
Lynda.com Inc.
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