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Mobile Commerce: The Path to Customer Engagement
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A key facet of any mobile commerce strategy is establishing the ability to collect and analyze data for patterns of behavior. Mobile provides an unprecedented way for enterprises to establish and strengthen customer relationships.
INSIDE THIS PLAYBOOK:
Changing the Parameters of the Mobile Relationship
Creating a Holistic Mobile Commerce Strategy
Breaking Down Barriers
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SAP, Mobile Commerce: The Path to Customer Engagement, e-commerce, customer engagement, customer relationship, customer, web
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