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The first truly user-configurable mobile device appeared in 2007 (the Apple iPhone), and since then over 1 billion smartphones and 200 million tablets have shipped globally. The powerful compute capabilities of these ultra-portable mobile devices, combined with their touch-centric graphically-based User Interfaces (UIs) has fueled explosive growth in a redefined notion of the mobile software application (“app”) - intuitive, easy-to-use, always connected to remote data or cloud storage, and socially-enabled for constant sharing, collaboration, and communication. There are literally billions of mobile apps available and their numbers are rapidly growing. This has fueled an enterprise 'app renaissance', with crowdsourcing emerging as an increasingly viable option for app development.

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Aberdeen Group, Mobile App Crowdsourcery: Greater Business Benefit with Less Budget Growth,
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