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When mineral prices and the economy declined, transportation conglomerate White Pass & Yukon Route Railroad (WP&YR) recast its business model from freight to tourism. Revenues gained speed, but the cumbersome UNIX system labored through long lines of customers, discouraged timely reporting, and imprisoned data behind arcane rules and menus.

Artic Information Technology reengineered business processes and installed a reservation system to keep seats filled with cruise ship tourists. Microsoft Retail Management System was installed to track thousands of daily sales and send daily data to Microsoft Business Solutions - Great Plains.

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Microsoft Corporation, Microsoft Corporation Case Study, Microsoft Retail Management System Case Study: White Pass & Yukon Route, Artic Information Technology, business processes, Microsoft Business Solutions, Microsoft Retail Management System, sales
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