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Many of the campaigns featured this year were developed in tough business environments. The winners include teams that focused on reactivation, referrals, data improvement and other goals that illustrate a need to do more with the resources on hand. You'll see a low-cost strategy taking the Gold in the segmentation category, as well as at least one team that found a way to save time. Relevant content -- as always -- was a recurring theme throughout their collection of winners. The B2C Best-in-Show campaign highlights how triggered, personalized emails can drive huge increases in conversion rates, and the B2B Best-in-Show campaign illustrates how content can attract millions of subscribers to a program.

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MarketingSherpa, MarketingSherpa:Report, MarketingSherpa Email Awards 2012, b2b, marketers, Email Marketing, Marketing
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