Desktops, Laptops and OS
Networking and Communications
Servers and Server OS
Software and Web Development
with other members or
your contacts to the community.
+ invite connections
an existing group to participate in the group discussions or
a new group of your own to create discussions around topics of interest to you and your work.
+ create group
new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.
+ add resource
Resources you may like
Making the Case for Social Media Strategy
Share within ITmb
Share This Resource
Share with: Connections
Share with: Groups
There has been a revolutionary shift in the media world. Companies that listen directly to word-of-mouth (WOM) discussions will create compelling brands, products, and messages. This white paper will arm you with the information you need to convince your organization that they should begin to engage with consumers and provides answers to:
How widespread is the social media phenomenon? How will it evolve in the future?
How are consumers talking about brands in social media? How do these findings complement other sources of information about consumer attitudes and purchase intentions?
What new tools and techniques are there to effectively understand and measure how social media and WOM affect consumer behavior?
How are companies using social media successfully to strengthen their brands?
Select Subject Area
Cymfony, Free Cymfony White Paper, Making the Case for Social Media Strategy, word-of-mouth, (WOM), blogs, discussion boards, and social media networks, customer, brands
The resource is available from the link above.
Latest reports from top IT companies:
© ITmodelbook 2012-2017.