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International markets are a tempting target for today's multichannel retailers. Whatever the strategic business reasons for expanding into new markets, B2C multichannel retailers considering such a move will quickly come up against a number of practical and tactical considerations. Differences in languages, currencies, taxes and regulations must all be analyzed and addressed.

Having the right information technology solutions is clearly essential to success when entering a new market. Even those retailers with solid multichannel commerce systems to support their “local” operations will need to conduct an IT needs analysis and platform audit to determine if their systems are ready to go global.

Keywords
Hybris Software, Hybris Software:Guide, Is Your B2C Commerce Platform Ready to Go Global?, e-commerce, Information Technology, it system, Essentials of IT, it solutions
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