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Analytics tools give decision-makers the best possible intelligence about customers, finances, operations, suppliers, and the market. This is why, according to IDC research, business analytics is among the top five IT investment initiatives in 2012. 72% of large and midsize organizations plan to invest in business analytics in 2012.

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SAP, Innovations In Marketing: Optimizing The Sales Channel With Better Information, sales channels, Sales, customer, Marketing
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