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Today, the convergence of intelligent devices, social networking, pervasive broadband networking, and analytics has ushered in a new retail paradigm — marked by the instrumented, interconnected, and informed consumer — that is redefining relationships among brands, retailers, and consumers.

In the retail enterprise's ecosystem, accelerating change means that managers cannot rely on experience or intuition alone to make correct decisions. Shorter decision windows demand a rapid, insightful response based on ongoing internal and external events, with the insight delivered when, where, and how it can best be applied.

Keywords
SAP, SAP:Report, Improving Information Analysis and Decision Making with In-Memory Technology, e-retailing, customer engagement, Consumer, retail, social networking, customer, retailer
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