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To get the most out of your Industrial/Manufacturing online marketing investment, you need to analyze your overall strategy. Using measurement strategies and tools to manage your website as a sales channel can help you determine what's working and what's not. This white paper for Industrial and Manufacturing companies discusses what to measure to track ROI, and the tools to use.

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How to Use Measurement to Manage Your Industrial/Manufacturing Website as an Effective Sales Channel, ThomasNet, ThomasNet Complimentary White Paper, Industrial/Manufacturing Marketer
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How to Use Measurement to Manage Your Industrial/Manufacturing Website as an Effective Sales Channel
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