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The choice between in-house and outsourcing your search engine optimization (SEO) involves time, resources, budget and expertise. Regardless of how you decide to proceed, you need to feel comfortable with the expertise and know-how with which you'll gauge success. Learn what's at stake with each approach. Should you concentrate on your own staff or rely on an outside expert to achieve rankings and drive traffic? The guide covers time, budgets, training and performance.

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Fathom SEO, Free Fathom SEO Guide, SEO In-House Vs. Outsourced, Search Engine Optimization, SEM, website
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