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This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.

Topics include:
  • The pitfalls of hit counting and turning data into information
  • Defining goals and conversions: Why do you have a web site?
  • How does Google Analytics work?
  • Using language identification to segment users
  • Using flow visualization to see common paths
  • Real-time data for time-sensitive analysis
Along with the free video training tutorials you will also receive monthly offers, tips, and insider information you won't hear elsewhere--including special discounts extended to newsletter subscribers.

After taking advantage of the free video training, you can access all of the video tutorials by becoming a member of the Online Training Library®. Membership plans start at $25 per month, and require no long-term commitment.

Keywords
Lynda.com Inc., Google Analytics Essential Training, analytics, Accounting
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Lynda.com Inc.
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