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IBM believes today's new interactive forums open important opportunities to listen to, learn from, and engage with your customers. But to fully realize social media's strengths, marketers must feed what they learn--the new social media data they acquire--into the decision-making processes they already have. By integrating all marketing efforts, marketers can turn social media insights into more relevant marketing tactics in both traditional and digital channels. Getting there takes three steps.

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IBM Corporation, IBM Corporation:White Paper, From Social Media Hype to Social Media Marketing, social media, social IT, customer relationship, customer, Marketing
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