\
Search Content
find
CATALOG
CONNECTIONSmore
Connect with other members or invite your contacts to the community.
GROUPSmore
Join an existing group to participate in the group discussions or create a new group of your own to create discussions around topics of interest to you and your work.
MY RESOURCESmore
Find info or add new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.
Resources you may like
  • Share within ITmb

Marketers are sitting on a gold mine of customer intelligence - one that remains largely untapped because the advent of big data has yet to be followed by established practices for managing and utilizing such data.

This paper explores ways to collect, store, and extract value from the ever-increasing volume of customer-related information, including:
  • Social network stream data
  • Social profile data
  • Transaction data
  • Clickstream and third-party data

Keywords
Janrain, Janrain:White Paper, From Information to Insights: Understanding Big Data Online, big data, customer, social networking
Offered by
Janrain
URL
Files
The resource is available from the link above.
Ask a question
search Paper Image Add papers image
Bookmark to
My ITmodelbook add
Group ITmodelbooks
 
'Sixt Car Rental'
'Paychex Tax Services: Sign up Today!'
 

Latest reports from top IT companies:

SAP HP Janrain HubSpot PrepLogic Motorola BNP Media Informatica Microsoft Jobvite

© ITmodelbook 2012-2017. sitemapaboutprivacy terms help