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Fighting the Forgetting Curve
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Download this research brief to see results from a recent survey of sales leaders, including:
Top reasons why sales organizations have adopted rich media
Adoption rates for external video-based communications
Percentage of video use at each stage of the buyer's journey
Impact of video meetings on sales performance
Excerpt from research brief:
Companies using video meetings had a normalized sales productivity (total average deal size divided by average duration of the sales cycle to generate average monthly sales productivity) of approximately $64,000 per month per deal compared with approximately $25,000 for the other firms.
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PGi, Fighting the Forgetting Curve, Sales, sales performance, sales cycle
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