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The course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails--from format and design to content--and analyzing the effectiveness of email campaigns.

Topics include:
  • Using email in your marketing mix
  • Asking for permission
Along with the free video training tutorials you will also receive monthly offers, tips, and insider information you won't hear elsewhere--including special discounts extended to newsletter subscribers.

After taking advantage of the free video training, you can access all of their video tutorials by becoming a member of the Online Training Library®. Membership plans start at $25 per month, and require no long-term commitment.

Keywords
Lynda.com Inc., Effective Email Marketing Strategies,
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Lynda.com Inc.
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