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Success on today's web is based on building a vibrant audience of online users and understanding who they are. Not just a name or an email address, but the characteristics that make up a person - age, gender, geography, interests, friends. Often coveted by marketers, these traits have always been hard to obtain and even harder to utilize… Until now.

The technology that makes this possible is known as user management - solutions that enable companies to acquire more users online and learn more about those users in order to engage them more successfully.

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Janrain, Janrain:Guide, Definitive Guide to User Management, web
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