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Customer Relationship Management: The Winning Strategy in a Challenging Economy

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In a growth economy, businesses typically work hard to expand their customer base and spend aggressively to stoke the growth engine. When money is tight however, existing customer relationships grow in importance as organizations seek a cost-effective way to nurture business expansion. And while there is no magic pill or panacea, Customer Relationship Management (CRM) solutions can provide the foundation for sustainable growth and enable organizations to survive and thrive in these uncertain times.

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Customer Relationship Management: The Winning Strategy in a Challenging Economy, Microsoft Corporation, Microsoft Corporation Complimentary White Paper, Customer Relationship Management (CRM) solutions, sustainable growth, customer relationships

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