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After reading this eBook, you'll understand:
  • Why you need negatives and how to apply them
  • How to fight cross-campaign ad poaching with Negative Keyword Lists
  • How to mine your own search queries for keyword candidates and negative keywords
Google AdWords advertisers download this free eBook today and learn how to cut PPC costs and raise ROI by adding negatives.

Keywords
Wordstream, Inc., Wordstream, Inc.:eBook, Controlling PPC Costs with Negative Keywords: An Expert's Guide, PPC, google, Adwords
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