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This study reveals how the careful application of “Big Data” in email marketing can lead to increases in revenue. One B2C company in a highly regulated industry was able to re-engage its highest-potential prospects via email campaigns after they fell just short of completing a form.

The illustrations include:
  • Applying recency, frequency, and time-on-page models.
  • Creating a heuristic for segmentation.
  • Turning insight into action.
  • Using a messaging and analytics solution to great success.
Get the story today and see how your own company might be able to benefit from the skilled use of Big Data to produce marketing results.

Keywords
Fathom, Fathom:Case Study, Case Study: Turn Big Data into Big Money,
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