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Data warehouses are giving way to purpose built platforms more capable of meeting the real-time needs of a more demanding end user and the opportunities presented by Big Data. Significant strategy shifts are under way to transform traditional data ecosystems by creating a unified view of the data terrain necessary to support Big Data and real-time needs of innovative enterprises companies.

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SAP, SAP:White Paper, Big Data Comes of Age: Shifting to a Real-time Data Platform, warehouse
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