Desktops, Laptops and OS
Networking and Communications
Servers and Server OS
Software and Web Development
with other members or
your contacts to the community.
+ invite connections
an existing group to participate in the group discussions or
a new group of your own to create discussions around topics of interest to you and your work.
+ create group
new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.
+ add resource
Resources you may like
Beyond Demographics: Add Lifestyle Information to Improve Direct Marketing Results
Share within ITmb
Share This Resource
Share with: Connections
Share with: Groups
Higher mailing costs, lower response rates, and changing consumer trends have led to challenges for many direct marketers. In order to stabilize their return on marketing investment, some marketers will be forced to reduce direct mail volumes. To do this most effectively, savvy marketers will look to improve targeting efforts in order to more accurately identify those consumers most likely to respond favorably to a specific product or offer.
Marketers often employ different types of data for targeting purposes, but one of the most useful and efficient solutions is the utilization of lifestyle data. Lifestyle and interest data offer a cost effective way to gain insight into consumers' interests and therefore their propensity to purchase a particular product in the near term. Although rates are often higher and quantities can be lower than those available for demographic selects, lifestyle and interest data offer several advantages compared to other lists and can be used in various ways depending on the specific circumstances and desired results.
This white paper will discuss using lifestyle data in combination with demographics, enabling marketers to better target and segment their campaigns, leading to higher response rates, lower customer acquisition costs, and an increased return on marketing investment.
Select Subject Area
Equifax, Free Equifax White Paper, Beyond Demographics: Add Lifestyle Information to Improve Direct Marketing Results, Higher mailing costs, lower response rates, consumer trends, direct mail, marketers,
The resource is available from the link above.
Latest reports from top IT companies:
© ITmodelbook 2012-2018.