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While their budgets remain under close scrutiny, how can these practitioners wisely invest in the processes and technologies that will yield the best results? This Analyst Insight will explore how top-performing companies are capturing, integrating, managing, measuring and acting on valuable customer data throughout the entire customer lifecycle, in order to maximize customer loyalty and achieve Best-in-Class bottom-line results.

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SAP, SAP:Report, Best in Class Marketers Drive Enhanced Customer Loyalty, customer, Sales, Marketing
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