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Today's empowered consumers bring expectations shaped by experiences to every interaction. Coordinating these multi-channel shopping interactions requires retailers to develop new competencies in order to manage, integrate and understand the vast array of data that is created at a non-stop pace. These competencies include:
  • Harvesting and extracting business insight from old and new data sources
  • Defining big data technology strategies
  • Extending the sources of data and infrastructure
Read this thought provoking study and find out how your digital eco-system can help you:
  • Create seamless customer interactions
  • Coordinate complicated inventory and fulfillment operations
  • Become leaner and increasingly profitable

Keywords
IBM Corporation, Analytics: The Real-World Use of Big Data in Retail, e-retailing, Consumer, retailer, retail
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IBM Corporation
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