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Analytics: The Real-World Use of Big Data in Retail
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Today's empowered consumers bring expectations shaped by experiences to every interaction. Coordinating these multi-channel shopping interactions requires retailers to develop new competencies in order to manage, integrate and understand the vast array of data that is created at a non-stop pace. These competencies include:
Harvesting and extracting business insight from old and new data sources
Defining big data technology strategies
Extending the sources of data and infrastructure
Read this thought provoking study and find out how your digital eco-system can help you:
Create seamless customer interactions
Coordinate complicated inventory and fulfillment operations
Become leaner and increasingly profitable
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IBM Corporation, Analytics: The Real-World Use of Big Data in Retail, e-retailing, Consumer, retailer, retail
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