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Account-based marketing is gaining traction in the B2B space. Buyer personas are still important, but marketers are struggling to use them effectively. What other key trends will B2B marketers see in 2013? The biggest obstacles? The best tactics to invest in? Download this white paper today to learn more!

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Demandbase, Inc., Demandbase, Inc.:White Paper, Account-Based Marketing in 2013, Marketing
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