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Increasingly, self-service permeates many aspects of our lives. Self-service gas stations and self-service banking (in the form of ATMs) have become commonplace over the last 60 years. More recently, self-service airline check-in has found rapid adoption. In these cases, the consumer benefits from faster service and greater convenience, while the provider is able to cut the cost of service delivery. The same is true for self-service analytics (see sidebar definition). This Analyst Insight quantifies the savings in internal IT support costs that can be achieved while simultaneously improving the ability of business managers to find timely information. Internal support accounts for 68% of the total cost of a business intelligence solution (on average), so self-service analytics should be a goal for many companies.

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Aberdeen Group, A Simple Cost Justification for Self-Service Analytics,
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