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For more than 100 years, Cost Per Thousand (CPM) pricing has controlled how advertising was bought and sold and how different media properties were compared. With the growth of real-time advertising over the past few years, there is now a significant opportunity for advertisers to reach more targeted viewers, gain efficiency and improve ROI.

Listen to Chris Martellotti, Quantcast's Performance Marketing Strategist explain:
  • Why real-time display buyers should consider shifting their focus from cost per impression
  • Why some should explore changing their fundamental unit to Cost Per Action (CPA)
  • When some buyers may be ready for CPA buying and provide advice on how to get started

Keywords
Quantcast Corporation, Quantcast Corporation:On-Demand Webinar, A New Buying Model for Real-Time Media, Marketing
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Quantcast Corporation
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