Desktops, Laptops and OS
Networking and Communications
Servers and Server OS
Software and Web Development
with other members or
your contacts to the community.
+ invite connections
an existing group to participate in the group discussions or
a new group of your own to create discussions around topics of interest to you and your work.
+ create group
new info to your ITmodelbook. You can find white papers, technology reports, business analysis, webinars, presentations and more. You can also share your own authored content and resources you like by adding this info.
+ add resource
Resources you may like
A New Buying Model for Real-Time Media
Share within ITmb
Share This Resource
Share with: Connections
Share with: Groups
For more than 100 years, Cost Per Thousand (CPM) pricing has controlled how advertising was bought and sold and how different media properties were compared. With the growth of real-time advertising over the past few years, there is now a significant opportunity for advertisers to reach more targeted viewers, gain efficiency and improve ROI.
Listen to Chris Martellotti, Quantcast's Performance Marketing Strategist explain:
Why real-time display buyers should consider shifting their focus from cost per impression
Why some should explore changing their fundamental unit to Cost Per Action (CPA)
When some buyers may be ready for CPA buying and provide advice on how to get started
Select Subject Area
Quantcast Corporation, Quantcast Corporation:On-Demand Webinar, A New Buying Model for Real-Time Media, Marketing
The resource is available from the link above.
Latest reports from top IT companies:
© ITmodelbook 2012-2017.