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Push messaging is a powerful tool for organizations seeking to build a trusted brand, deepen customer involvement, and enhance user retention. Good Push has enormous potential for enhancing the way we live and for enabling organizations to create strong relationships. Users will benefit because the more complex our lives become, the more crowded our devices get with applications, the more we will all need Good Push to intelligently tap us on the shoulder when something important requires our time and attention.

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Urban Airship, Urban Airship:Best Practices, 7 Best Practices for Push Messaging,
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