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But perception is reality--so sales managers need to help overcome preconceptions of their sales staff. In other words, sales managers need to sell CRM to their sales staff. However, CRM brings so many benefits up and down the sales ecosystem that it becomes an easy sale if those benefits are articulated properly.

Download this White Paper Now to learn:
  • Framing CRM in terms of the problems it solves for your sales staff
  • Five ideas for selling your sales staff on CRM
  • Strategies for selling your sales staff on CRM

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SugarCRM, SugarCRM:White Paper, 5 Ways to Increase CRM Adoption Within Your Sales Staff, Sales, it managers
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