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As a B2B lead generation tool, white papers are all the rage – just about every technology company produces them. Unfortunately, countless companies fail to connect with the right prospects because they commit one or more critical white paper mistakes. White papers are a tried-and-true tool for generating leads, establishing thought leadership, and educating prospects. In fact, technology marketers have become quite adept at churning them out.

Which brings us to the problem – how can you help make sure your offering stands out in the sea of white papers? Arm yourself with this practical advice to:
  • Deliver relevant, valuable, and compelling information that turns prospects into buyers
  • Format to ensure even busy executives read your paper
  • Craft an attention-grabbing title
  • Increase the likelihood of registration
  • Reap the rewards of reciprocity

Keywords
Ten Ton Marketing, Ten Ton Marketing:eBook, 5 Steps to a White Paper that Pulls in the Perfect Prospect -- Free 25 Page eBook, lead generation, Leadership, b2b, marketers
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Ten Ton Marketing
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