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2011 B2B Marketing Mix Survey Results
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With digital marketing on the rise, results showed that three of the top five marketing tactics being used relate to online marketing (website development, email marketing, and Social Media Marketing). Respondents also reported using marketing practices such as press releases, direct marketing, Search Engine Optimization, and seminars. Other survey questions examine a range of marketing topics, including most-used social media tactics, top areas of marketing spend, and top sources of sales leads.
Key results include:
The areas of highest marketing spend involve digital marketing, including website development, direct marketing (email and direct mail), and online marketing
While tradeshow and event marketing remains as a top source of sales leads, email marketing and online marketing are reported to have better Return-on-Investment
The most utilized social media tactics are social networks (66%) such as LinkedIn and Facebook, blogs (34%), and video sharing sites (29%)
About two-thirds of respondents (68%) reported that their 2011 marketing budget is 5% or less of their overall revenue
Forty percent (40%) of respondents expect their marketing budget to increase in 2012
Along with this free document you will also receive marketing news, tips, and advice delivered to your inbox courtesy of Sagefrog Marketing Group.
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Sagefrog Marketing Group, Sagefrog Marketing Group:Survey Report, 2011 B2B Marketing Mix Survey Results, social media, Online marketing, linkedin, social IT, email marketing, it budget, search engine optimization, IT Professionals, it trends
Sagefrog Marketing Group
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